iOS – setValue:forUndefinedKey problem on a subView-Collection of common programming errors

This looks like a basic IB error but it hasn’t worked out to be.

*** Terminating app due to uncaught execption 'NSUnknownKeyExecption', reason:'[ setValue:forUndfinedKey:]: this class is not key value coding-compliant for the key myImageView.' 
  1. myImageView isn’t in TrailersViewController it’s in another object that is on TrailersViewController.

  2. myImageView does not have any IBOutlets.

  3. Third it seems that you can have this problem when pushing view controllers but it’s object is shown in a subview.

  4. myImageView is just a local variable in the object.

Also I had this working but noticed my TrailersViewController was rather leaky so I’m re-organizing it to stop those leaks.

I’m at a loss at the moment but any other directions I could head in would be awesome.